Cleo Ice Queen and Bombshell Grenade are among the Zambian celebrities invited to attend Rihanna‘s Fenty Beauty Africa Launch.
First launched in 2017, Fenty Beauty came to be after the singer realized how few make-up brands were creating products for women of color. Unable to find make-up for her own skin tone, she created her own and launched her brand with a then-unheard of 50 shades of foundation, catering to the widest possible audience.
Three years later she added Fenty Skin, and its vegan range of skin-care products to bolster her idea of ”beauty for all”.
Now women in Zimbabwe, Zambia, Ghana, Botswana, Namibia, Kenya, Nigeria and South Africa will be able to obtain products such as Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and Fenty Beauty Killawatt Freestyle Highlighter, as well as the best-selling Fenty Beauty Gloss Bomb Universal Lip Luminizer, and Stunna Lip Paint Longwear Fluid Lip Color.
The official Fenty Beauty and Fenty Skin Instagram accounts also shared the announcement in a joint post, writing: “The wait is finally OVA!!!”
AFRICA – we pullin up!” the message continued. “Who ready?! We’ve been workin hard to make this happen! We’ll be available in Nigeria, South Africa, Kenya, Namibia, Botswana, Ghana, Zambia, and Zimbabwe local retailers starting MAY 27!
For the skin, products include Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen and Fenty Skin Total Cleans’r Remove-It-All Cleanser, while customers will be able to have access to new launches such as Fenty Beauty Fenty Icon Refillable Lipstick, a luxurious semi-matte lipstick collection.
With a focus on inclusivity, the singer explained that her aim was to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.”
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